Click & collect: why sell on your own page
Ordering platforms bring visibility, but it comes at a price. A commission on every order, and customers who get used to ordering from the platform rather than from you. An online shop in your name changes that balance.
What a platform really costs
- A commission on every sale, eating into the margin on your online orders.
- Competitors shown next to you, in the same app, right when the customer is choosing.
- A customer who belongs to the platform: their history, details and habits stay there.
What a page in your name changes
- 0% commission: all the revenue from the order goes to you.
- Your brand first: your colours, your menu, your address, with no competitor next door.
- A direct relationship: the customer orders from you, and comes back to you.
Pickup or delivery, your choice
You decide whether to offer pickup, delivery or both, with your own time slots. Pickup slots spread the kitchen's workload during the rush: the kitchen knows when to start each order.
Straight into the till
An online order that lands on a separate tablet has to be re-keyed, with the risk of errors and lost time. With Xpos One, the order enters your unTill® till like a normal sale and the ticket goes to the kitchen at the right time. If you're covered by the SCE, your online sales are recorded with the rest of your day.
How to promote your page
- A link on your website and social media.
- A QR code on your window, flyers and bags.
- A word at the counter for your regulars: next time, they order online and just come to collect.
Platforms can remain an acquisition channel. But your loyal customers deserve to order from you, in your name, with no commission.
